I have always been fascinated with animation. Ever since I was young, watching old Disney films where it was done manually, up to "The Simpsons" and more recently - the magnificent animated creativity and storytelling of "Rick and Morty".
We produce animated videos not just because we like the way they look, but because they're actually a super versatile digital asset. This post will explain why you should choose animation for your next video.
We have pinned it down to three overarching reasons:
They can be made quickly
Thank goodness we don't live in the days of manual animation like Snow White and the Seven Dwarves, because that looked like an absolute nightmare. Months of work to make scenes, years to make a feature film.
The wonders of technology have made production of animation a seamless and dynamic process. On average, our animated videos take 3-6 weeks to produce. That's dedicated storyboarding, animation and post-production.
One thing we do that is similar to what was done in the early days of animation, is hand-drawn storyboards. These give the client an initial 'feel' of what the video will look like. A lot of clients like to know that real artists are busily working away on the right style and graphics that align to their brand and/or product.
And while we have moved away from template animation style (which is quicker, but ultimately too generic), we can still churn out high quality videos quickly, with multiple people working simultaneously on the project to get it out the door.
It's often the most accessible
When I use the word 'accessible', I mean it in terms of it being able to be experienced by persons with disabilities/impairments.
We have had the opportunity to work with clients such as the Australian Network on Disability who taught us a lot about accessibility in content, web images and indeed animation.
We have taken that forward into producing our videos, to ensure that colour balance, speed of voiceover speech and text size are all able to be viewed by people with audio and visual impairments.
The beauty of the animated video is that you have complete control over all of the variables that can cause issues for accessibility, and we have found it's best and easier to err on the side of making them accessible from the video's inception.
It's versatile across different channels
You've probably heard that video is an extremely shareable asset, which is true. But 'video' is an all-too-nebulous term.
Animation is really something that is the most versatile to be shared, but why?
Ultimately it's about editing. With animation, you can construct various lengths of videos more easily, to be shared on different channels.
Have the full length 90 second on your landing page - make a 15 or 30 second clip especially for Twitter or Instagram ads. Go pro and make a 'full version' up to 2 minutes for YouTube.
This is something that needs to be constructed from the inception of the video, not done after-the-fact. Otherwise, you run into issues of flow and clarity just like any other video project.
Bringing it all together...
So as you can see - there are a few reasons I like animation. Not because of nostalgia and entertainment, but also as a really useful business tool. An animated video can be made quickly, easily, and is appealing to lots of types of viewers, no matter what your niche is.
Until next time,
PS - if you like remember and prefer the 'old school' Simpsons, you might like to share this post.
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