Why you should use screen recordings in your next video

Screen recording your IT product can be the difference between a sign-up or a bounce from your website. Here's why we encourage screen recordings for our IT and consulting firm clients' videos.

Our clients often ask us about integrating screen recordings with a cringe on their face. They're not sure if it's possible, and if it is, they're certain it's difficult to do. It's not! And it's actually a great idea to have screen recordings embedded in your video content. Here are our reasons: 

Show your product off

It's the obvious path but often the one that our previous clients are hesitant to engage in. We have found that this is usually because the product has not been finished.

But when we say 'that doesn't matter', that familiar cringe mixed with a quizzical look then spreads across the dial. But it really doesn't matter, at all. 

If all you have is screenshots of your product, we can bring them to life with animations of cursors, a tablet user, whatever you need.

A video we completed in 2015 only had a wireframe of the e-learning product finished, the hyperlinks didn't even work! But we were able to get into the test environment and our savvy animators followed instructions, recorded their screens and captured the essence of the environment expertly. 

Ultimately, like any video, the key message should be how the product benefits the user. We never stray from that key tenet. But having a semblance of what the product does, or even just how it looks is a very powerful way into the minds of your potential customers. 

It is actually easy

Like I said, it's not hard. Our animators are adept at using screen recording software programs, like Screenflow by Telestream.

It's a great piece of software that allows seamless editing, graphics, call-outs and more to be recorded and edited in only minutes. (And nope, they're not paying me to say that, they're just that good). 

Here's a couple example of videos that we produced that used screenflow recordings and integrated them into a use-case narrative for the viewer. 

As you can see, the GovSpend video is pure screen recording. This is a good method of showing the product to internal stakeholders, or users who are already onboarded. 

There's no need for flashy framing, animation or overlays for people who are already know the product. What matters more is a clear walkthrough of the utility of the software itself.

The Capability Central recordings were allowed to be more 'flashy' because the clients were not yet familiar with the software. 

Fun fact: this is an example of a video we made, where the product was not yet finished. We are quite proud that we were able to make it come to life!

I often talk about 'opening the door' to potential customers. Let them in and have a look around, be it through live action video or animation. Recording your product (working or not), is a great way to open that door.  

Until next time,

Pete

PS - have you tried to record your IT product before? It can be tedious and time consuming without the right know-how. 

We love tedium and we know how to do it, so get in touch.

 

 

Top Three Reasons To Choose Animation For Your Next Video Project

I have always been fascinated with animation. Ever since I was young, watching old Disney films where it was done manually, up to "The Simpsons" and more recently - the magnificent animated creativity and storytelling of "Rick and Morty". 

We produce animated videos not just because we like the way they look, but because they're actually a super versatile digital asset. This post will explain why you should choose animation for your next video.

We have pinned it down to three overarching reasons:

They can be made quickly

Thank goodness we don't live in the days of manual animation like Snow White and the Seven Dwarves, because that looked like an absolute nightmare. Months of work to make scenes, years to make a feature film.

The wonders of technology have made production of animation a seamless and dynamic process. On average, our animated videos take 3-6 weeks to produce. That's dedicated storyboarding, animation and post-production.

One thing we do that is similar to what was done in the early days of animation, is hand-drawn storyboards. These give the client an initial 'feel' of what the video will look like. A lot of clients like to know that real artists are busily working away on the right style and graphics that align to their brand and/or product.  

And while we have moved away from template animation style (which is quicker, but ultimately too generic), we can still churn out high quality videos quickly, with multiple people working simultaneously on the project to get it out the door. 
 

It's often the most accessible

When I use the word 'accessible', I mean it in terms of it being able to be experienced by persons with disabilities/impairments. 

We have had the opportunity to work with clients such as the Australian Network on Disability who taught us a lot about accessibility in content, web images and indeed animation.

We have taken that forward into producing our videos, to ensure that colour balance, speed of voiceover speech and text size are all able to be viewed by people with audio and visual impairments. 

An audio-visual-accessible video we produced for the Australian Network on Disability

 

The beauty of the animated video is that you have complete control over all of the variables that can cause issues for accessibility, and we have found it's best and easier to err on the side of making them accessible from the video's inception. 

It's versatile across different channels

You've probably heard that video is an extremely shareable asset, which is true. But 'video' is an all-too-nebulous term. 

Animation is really something that is the most versatile to be shared, but why?

Ultimately it's about editing. With animation, you can construct various lengths of videos more easily, to be shared on different channels.

Have the full length 90 second on your landing page - make a 15 or 30 second clip especially for Twitter or Instagram ads. Go pro and make a 'full version' up to 2 minutes for YouTube. 

This is something that needs to be constructed from the inception of the video, not done after-the-fact. Otherwise, you run into issues of flow and clarity just like any other video project.

Bringing it all together...

So as you can see - there are a few reasons I like animation. Not because of nostalgia and entertainment, but also as a really useful business tool. An animated video can be made quickly, easily, and is appealing to lots of types of viewers, no matter what your niche is. 

Until next time,

Pete

PS - if you like remember and prefer the 'old school' Simpsons, you might like to share this post. 

Interested working together? Get in touch below and see how we can help you.

Four types of video that every consulting firm needs

 
 

Consulting firms are often paralysed by what video content they should be putting out. This post will teach you which video forms to produce, so there is no more guesswork.

'Company culture' video

With the advent of social media comes the judging eye of everyone who stumbles upon your firm. 

Whether you're a tier one international conglomerate, or a small local firm - people are going to have a preconceived idea of what your firm looks like, and how you operate. 

So what do you do? Let people judge and make up their own minds? No thanks - take the reins and open the doors to your business.

Company culture videos are becoming a very popular (and easy) way to change your corporate persona from 'too big to care' to 'come on in - we're friendly and efficient'.

A good example of this type of video is one done for the Synergy Group in Canberra, ACT. With the advent of their new office space, they opted to show off their new, funky surrounds combined with informal talking heads and b-roll.

It's a great example of how easy it is to open the doors to your business, and show that real human beings work there, are normal and want to help you.

 

Video case studies

You need to be able to prove that you're a credible, reliable and appealing firm. So showing off your work through case studies should be at the top of the list. 

The folly of case studies is that they're usually boring (unless you produced something SUPER interesting!). 

So to 'unbore-ify' your case studies - turn them into a video, or at least supplement the written content with a video.

The power of having someone talk about a successful project, detailing problems, solutions and the outcome is huge. The key, is to have the 'talent' talk informally, but professionally and confidently about the project.

'Ums and ahhs' are OK - that's how people talk! But have a clear structure to follow, so your video is not aimless. This is where having the written case study is useful for direction. 

This is a good example of a well-produced video case study, incorporating confident speakers and effective use of B-roll to keep the audience engaged. 

Animated explainer video

Our favourite! So easy and so powerful.

When people ask me what my company produces and I mention 'animated explainer videos' as part of the arsenal, some of them look back at me quizzically.

But I guarantee them that they have seen one, because they're everywhere. 

I see animation as the ultimate entry-point - it appeals to pretty much everyone, which is powerful for engagement. It does what its title suggests - explains. And because your canvas is creatively endless, you can explain almost anything.

Example of a deep dive into a product, using animation as the entry point

One we are very proud of is the Parramatta 2021 video we produced for the City of Parramatta. It captured a unique aesthetic as well as informed a wide constituent base about a variety of topics.

The great thing about animated videos is that they are shareable as well. This particular video was syndicated across the
Daily Telegraph in Australia.

They're also great for selling products. You can construct an animated video in exactly the way you want, using persuasive triggers and copy with a strong call to action.

We are experts in end-to-end production, producing everything from start to finish (plus some added bonuses) to make the ultimate animated explainer video. 

Video testimonials

What better way to show off your wares (successes) than by getting the people you helped in front of the camera? 

If you have ever watched Danoz Direct and seen people praising the wonder of 'Space Bags' or the 'Nutri Bullet', you have seen a video testimonial.

Now, don't get us wrong - we know that most of those people are paid actors, and often the products are substandard or even worse, useless to most people. But come on, the actors showing their miserable lives 'before' whatever the product is, is pretty great.

Here's a hilarious video compilation of some of the best (worst!). 

But the fact is, some 'real people' (non-actors) aren't comfortable getting in front of the camera, so actors are required to make it look professional. 

And really, it doesn't matter if you use paid actors to talk about how good a product or service is. What matters is that the experience is genuine - and you back that up with your next customers.

To make things easier on yourself though, there are many resources that allow talent in front of the camera to talk at ease about their experience with your product or service. If you can convince them to be comfortable on-camera with a few simple questions, everyone wins.

Bringing it all together

Consulting firms can shoulder through the saturated market by using one or all of these video methods to get ahead.

Giving your customer base an extra insight into your business, through live action and animated methods is a great way to show that you're human, you're legitimate and you sell services. 

Signing off,

Pete

PS - if you laugh at hilarious infomercial fails, you might enjoy working with us on your next video project.

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