Screen recording your IT product can be the difference between a sign-up or a bounce from your website. Here's why we encourage screen recordings for our IT and consulting firm clients' videos.
Our clients often ask us about integrating screen recordings with a cringe on their face. They're not sure if it's possible, and if it is, they're certain it's difficult to do. It's not! And it's actually a great idea to have screen recordings embedded in your video content. Here are our reasons:
Show your product off
It's the obvious path but often the one that our previous clients are hesitant to engage in. We have found that this is usually because the product has not been finished.
But when we say 'that doesn't matter', that familiar cringe mixed with a quizzical look then spreads across the dial. But it really doesn't matter, at all.
If all you have is screenshots of your product, we can bring them to life with animations of cursors, a tablet user, whatever you need.
A video we completed in 2015 only had a wireframe of the e-learning product finished, the hyperlinks didn't even work! But we were able to get into the test environment and our savvy animators followed instructions, recorded their screens and captured the essence of the environment expertly.
Ultimately, like any video, the key message should be how the product benefits the user. We never stray from that key tenet. But having a semblance of what the product does, or even just how it looks is a very powerful way into the minds of your potential customers.
It is actually easy
Like I said, it's not hard. Our animators are adept at using screen recording software programs, like Screenflow by Telestream.
It's a great piece of software that allows seamless editing, graphics, call-outs and more to be recorded and edited in only minutes. (And nope, they're not paying me to say that, they're just that good).
Here's a couple example of videos that we produced that used screenflow recordings and integrated them into a use-case narrative for the viewer.
As you can see, the GovSpend video is pure screen recording. This is a good method of showing the product to internal stakeholders, or users who are already onboarded.
There's no need for flashy framing, animation or overlays for people who are already know the product. What matters more is a clear walkthrough of the utility of the software itself.
The Capability Central recordings were allowed to be more 'flashy' because the clients were not yet familiar with the software.
Fun fact: this is an example of a video we made, where the product was not yet finished. We are quite proud that we were able to make it come to life!
I often talk about 'opening the door' to potential customers. Let them in and have a look around, be it through live action video or animation. Recording your product (working or not), is a great way to open that door.
Until next time,
PS - have you tried to record your IT product before? It can be tedious and time consuming without the right know-how.
We love tedium and we know how to do it, so get in touch.